The Challenge of Creating Cross-Functional Teams |
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In a time of massive reorganizations due to mergers, reengineering, and enterprise resource planning systems (ERP), people need to be able to build alliances and teams across departments and across continents. This article provides a model for building these cross-departmental teams. by Rick Maurer Organizations must be able to create and maintain effective alliances across departments. These cross-functional relationships can increase quality, conserve resources, and speed response time. Although most managers recognize the importance of cross-functional teams, few organizations effectively build and nurture these relationships. This article describes the challenge of building these teams and suggests practical tools you can use to increase the teams' effectiveness. Recognizing the Challenge We met with the engineers, and, of course, they had some problems-- everyone does. But as we looked closer, we could see that the major problems were not the fault of this unit alone. Instead, they came from what the engineers referred to as the "cart-by-the-door" phenomenon. The sales office would meet with customers, write specifications for a new product, pile the documents on a cart and literally wheel it down to the engineers. The engineers would design appropriate plans, place their work on the cart and push it down to the manufacturing end of the building. Engineers and craftspeople often had questions about the directives left on the cart, yet seldom asked the other unit for clarification. It was as if the cart were the only allowable way of contacting another unit. We met with senior management. Instead of agreeing that the problem resided with engineering we suggested they look in another direction managing the communication among all departments. They stared blankly at us, thanked us for our work, and promised to keep our names on file. We were perplexed; we could not understand how they could miss what seemed so obvious. Since then I have seen the cart by the door many times. I catch a glimpse of it whenever I hear of mangled communications between units, duplication of effort, missed opportunities, and when members of one department point fingers at colleagues down the hall. It is relatively easy to see why the cart appears in large, complex organizations. Attempting to coordinate work among many units, external suppliers, across international borders, and often in different languages is extremely difficult. Yet while problems do increase in complexity with the addition of each variable, the fundamental cart phenomenon occurs everywhere. It can be seen in large corporations, in departments of 500, and in tiny offices. Whenever information must cross one boundary into another order entry to billing, sales to service, doctors to nurses, central administration to schools, planning to operations; internal supplier to internal customer you may find the ubiquitous cart. We need to find ways to remove the cart. One effective approach is to create cross-functional teams that address issues that transcend the boundaries of a single team. Barriers to Forming Cross-Functional Teams History But then, life changed. Customers began demanding higher quality and quicker response time. Organizations found that they could capture market advantage if they could define an opportunity and get a new product to market quickly. But the old vertical silos worked too slowly. People tended to blame the slow response on other departments, and, over time, animosity often developed between departments. It was "those fools" over in Department X that kept holding things up. "Those jerks" in Chicago who demanded mountains of paperwork. We rarely identified problems within our own departments. After all, we understood one another we spoke the same language, did similar jobs, even dressed pretty much the same. Myths developed about those strange people over there in that department. New employees learned these folk tales without ever even having met any of those gorgons up on the tenth floor. Then came the age of the flatter organization, where partnership is now the buzzword of the day. Although we sit at the same table and all speak the language of cooperation, these historical feuds, perceptions, and war stories keep us from engaging honestly with our counterparts. If we truly see those other people as slow-witted or working against the best interests of the company, it makes sense that we would avoid engaging in open dialogue with them about pressing business problems. Rewards and Punishments A few years ago I was working with an information systems department that wanted to improve its billing operations. Everyone seemed to agree that this was an important task. In order to make improvements, representatives from across this part of the organization would need to cooperate. People were assigned to the team and work began. Although most participants said they felt the project was major, and said they were glad that the company was finally doing something about the billing problem, no one made much of a commitment to the meetings. People sent substitutes or came late and left early. When asked how on the one hand they could support this initiative and on the other try to get out of working on it, the participants replied that every minute spent in this meeting took them away from their "real work." Their bosses would only rate them on work done within their own unit not on this project. Commitment to this project meant they ran the risk of lower ratings and bonuses. Structure We lack systems to link the boxes on the organizational chart. Working between departments in akin to entering a world where there are no rules. When we attempt to link up with our colleagues in another department nothing in the organizational structure supports these meetings. How to Begin The Work of the Sponsor Create a Single Overarching Mission Statement Teams Are Empowered to Act People Are Rewarded for Participating In These Teams A Structure Is Created to Support These Teams Pick The Right People Allow Sufficient Time The Team's Responsibilities
Identify the potential barriers to effective work and begin to determine ways to address these obstacles if they should occur. Monitor Progress What to Watch Out For There is nothing wrong with resistance if we can admit that it exists. I find that its power to subvert is strongest when we fail to recognize it in ourselves. Task Forces Half-Hearted Endorsement Moving Ahead In a world that wants change to be painless and immediate it may be tempting to go for the quick fix. This article suggests a way to begin working with cross-functional teams that goes beyond the quick hit. Once these teams begin to function well, leadership should look for more and more opportunities to remove barriers to effective work. Ideally, organizations would encourage virtual teams that would be created easily as needs arose and disband just as quickly when the job was completed. As cross-functional teamwork increases, organizations may begin to look a bit like the emerging European Community. Travel and trade are made easy while the rich cultural history of each of its member countries is maintained. © 2009 Rick Maurer. Rick uses his Change without Migraines™ to advise organizations
on how to lead change effectively. He is author of many books including Beyond the Wall
of Resistance. Recently, he created the Change Management Open Source Project, a free |